A potential customer of your's just turned to your competitor.
DESIGN 1 ----------> DESIGN 2 Design is the reason why a customer or potential customer shifts to your competitor.This is what happens when a organisation doesn't invest in good UI and UX along with brand name, services and products.The user interface and user experience also plays a very important role in retaining customers are gaining new customers. In this competitive age especially in the insurance sector the competition is increasing due to increasing demand for life insurance and one of the most important factor will be user experience and interface because that what matters after service product and the brand name. The reason why Hike, Myspace, Yahoo failed is because of bad customer experience. Choosing the right design partner also plays an important role because a wrong design partner can also be a major reason for company failure or loss of customers. So Mr. Chandramohan Mehra how will you identify a right design partner? The company that has ex...